Smart TV market and trends

by Arvi Marie Dacuba (Content Editor)

Image Source: Pexels

Homes, medical and educational institutes, hotels, restaurants, offices and shopping areas are incorporating smart TVs in their spaces. The smart television market experienced a significant growth in 2021, with global revenue up by 18.8 percent. The market is estimated to hit US$3.5 billion in 2031 at a CAGR of 24.7 percent from 2021 and 2031. Technological advancements, residential applications, high-speed internet especially in developed countries, popularity of streaming services such as Netflix, Amazon Prime, HBO Max and Disney+, and rising disposable income of the consumers are the major key drivers.

The Asia-Pacific region, which was the largest smart TV market in 2020, is expected to dominate until 2028, thanks to rising consumer adoption in countries like India. In 2021, China dominated the East Asia smart TV market with its 42.2 percent share due to low-cost production and the growing number of smart TV brands and wholesale TV suppliers. India and China manufacturers are targeting entry- to midlevel markets.

Today's top trends in smart TVs include the integration of voice assistant compatibility with Amazon Alexa and Google Assistant. Voice search allows consumers to discover content online, order food and even book an Uber ride. Various smart TVs are also capable of being used as a central hub in homes, which allows users to connect and control other smart devices like smart doorbells, smart thermostats, LED lights and even robotic vacuums through the smart TV. Plenty of sets support picture and video sharing from a smartphone to the TV. Moreover, a hot new trend is the improvement of built-in sound systems. LG and Sony are offering Dolby Atmos sound on several models.

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When sourcing for smart TVs, there are broad choices based on technology, display and resolution. Buyers will find LCD TVs, 3D TVs, LED TVs, OLED and QLED units in 4K UHD, HD, FHD and 8K variants with flat or curved screens. With a resolution of 3840x2160 pixels or 2160p, 4K TVs had the largest market share at 40 percent in 2020. They have become the most popular choice for consumers who want high picture quality. 8K TVs currently have the fastest growth at 19 percent from 2021 to 2028.

With the promising market growth, technological improvements and high search volume of smart TVs, which have reached over 500,000, now is a great time to source wholesale smart TVs at competitive prices from verified suppliers here at Global Sources.

The products in the gallery below have been selected by our Market Analyst for representing trends in today’s market.

4K smart TV with wooden frame

Company: Fortune Achieve (Beijing) Technology Co. Ltd

Fortune Achieve offers the W4305ART, an IP65-rated 4K smart TV that can be mounted on a wall or floor stand. This TV has a 1.2GHz ARM Cortex-A7 CPU, three HDMI ports and two 5W speakers. Power supply is 100 to 240VAC, 50/60Hz. Dimensions are 1005x592x85mm. Price is $125 to 350 for an MOQ of 20 units.

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65in LED TV

Company: Jiangxi Gao Su Da Digital Technology Co. Ltd

The G65-Q6-8626 from Jiangxi Gao Su Da is a 65in 4k LED smart TV with stents and narrow bezels. The screen has a 16:9 aspect ratio, 5000:1 contrast ratio, 178-degree viewing angle and 330cd/sqm brightness. This 130W unit's operating power is 100 to 200VAC, 50/60Hz. It measures 1595mmx943mmx162mm and weighs 17.3g. For a minimum order of 100 units, price is at $300 to $400.

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86in smart TV interactive whiteboard

Company: Guangzhou Taiyun Tech Co. Ltd

This TY-HT86-04 4K smart TV interactive whiteboard from Guangzhou Taiyun features an 86in IR ten-point touch screen DLED panel with 350cd/sqm brightness, 1200:1 contrast, 178-degree viewing angle and 0.65 color saturation. The unit uses an Intel J1900 or Intel core i3 CPU, Intel HD graphics 3000 graphics card, and has 4GB RAM and 128GB SSD. It supports 3D digital & motion adaptive comb filtering and 3D image noise reduction. This device is compatible with Windows, Android, Mac and Linux. For one order, price is at $2,489 to $2,637.

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40in Android-based LED TV

Company: Guangzhou Soyer Electronics Technology Co. Ltd

This full HD Android smart TV, the SY-J400B from Guangzhou Soyer has two 10W speakers with 8-ohm impedance. Power supply is 100 to 240VAC. It has ATV, USB, HDMI, VGA, AVA IN and headphone jack ports. Available variants are 39in, 40in and 42in models. Price is $169 to $175. MOQ is 20 units.

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