Stander Robot: Focus on independent research and development and innovation

Standard Robotics is committed to "building a factory-warehouse-distribution" integrated and data-based logistics infrastructure for high-end manufacturing factories, warehouses and parks around the world with flexible mobile robots and scheduling systems. Stander is deeply involved in the high-end manufacturing industry in China, and has the largest market share in the 3C vertical field. The understanding of 3C, auto parts, new energy, quality inspection and other sub-fields leads the industry. The main service customers include high-end customers in industries such as Foxconn, DJI, Delta, Lite-On, Country Garden, etc. In the future, based on 5G, it will expand the logistics data link of all scenarios in the manufacturing park, and actively explore overseas market applications. In 2020, STANDER Robotics (Shenzhen) Co., Ltd. has successively won honorary awards such as "National High-tech Enterprise" and "German Red Dot Design Award".

Stand Robot ( Shenzhen) Co., Ltd. CEO Wang Yongkun, graduated from the Department of Automation of Harbin Institute of Technology. As a post-90s entrepreneur, Wang Yongkun was listed on the "2019 Hurun Under30s Entrepreneurial Leaders" and "2019 Forbes China Under 30 Elite List" at the same time. He can be described as a young entrepreneur with great strength and potential.

Standard Robot, as a new infrastructure dark horse in the R&D and production of industrial-grade mobile robots, has grown rapidly from the fierce industry competition and has become a pioneer in the transformation and upgrading of my country's intelligent manufacturing. Stander's achievements today are inseparable from the dedication and hard work of Wang Yongkun and his team. From technology research and development to formal entrepreneurship, to leapfrog growth with a clear direction, Wang Yongkun has been on the road of focusing on mobile robot technology.

Focus on award-winning management practices

Standard Robotics focuses on the R&D and production of industrial-grade mobile robots, and realizes the autonomy from the bottom-level positioning algorithm, operating system, controller and other core elements of the robot Full coverage of research and development, the main products are high-tech enterprises of laser navigation AGV and its dispatching system.

As the core of enterprise development, R&D capability has been paid more and more attention by robot enterprises.

Iteration and evolution are the two major forms of technological innovation. Since its establishment in 2016, STANDER Robotics has been committed to digging deep into the field of innovative research and development. The core controller has become a technical barrier established by Stander in the industry. Although Stander is a rising star, it has obvious advantages after mastering the core controller research and development technology, and then going downstream to do hardware integration and complete machine production. On the core controller, the mobile robot operating system independently developed by STANDER runs the SLAM algorithm for positioning and navigation functions. In addition, a variety of laser, vision, ultrasonic sensors continuously transmit data from the bottom layer to the core controller.

After the precipitation and accumulation of original technology, the team began to explore the form of the whole machine. Faced with multiple types and styles of products, it is unrealistic for start-up teams to start design and development at the same time. As the core of the team, Wang Yongkun resolutely adjusted the product strategy - focusing on the development of a mobile chassis, outputting a reliable and stable standardized mobile chassis, and configuring the upper-layer structure to meet customer needs. Thus, the OASIS series of mobile robots was born.

Up to now, the R&D and innovation of STANDER robots in industrial robots has made significant progress in stages. In the future, Stander Robot will further expand the industry's leading customers and speed up overseas business deployment. Find standardized and reproducible algorithm application scenarios for excellent system integrators and terminal manufacturing factories, realize their flexible and agile in-plant logistics needs, practice the initial logistics investment of light assets and fast returns for customers, and build a strong foundation for the industry Informatized and data-based logistics infrastructure, continue to practice the application of laser navigation AGVs to large-scale industrial logistics, and promote the flexible transformation of industrial logistics in China and even the world.

Dialogue with award-winning companies

CEConlines: At that time, what was the opportunity that drove your company to implement the practice of "focusing on independent research and development and innovation"? What kind of internal and external environment was the company in when the practice was launched?

Wang Yongkun: The current main business of Standard Robot is laser SLAM navigation autonomous mobile robots and flexible industrial logistics solutions. The key and advantage that differentiates it from traditional AGVs lies in the innovation of our technology. AGV products have undergone roughly three generations of technological changes so far: the first generation uses electromagnetic tracks and magnetic stripes to achieve navigation; the second generation uses QR code visual recognition to achieve navigation; while the current latest generation of AGV and AMR robots mostly use visual SLAM. and laser SLAM technology. SLAM technology was known to the public as early as the early 21st century, and its application in the industrial field, especially the mobile robot industry, was later. Domestic and even international research in this field is not too mature, so the objective reality requires We must take the development path of independent research and development. From a subjective point of view, the STANDER Robotics team mostly graduated from well-known universities at home and abroad such as Harbin Institute of Technology, Peking University, Chinese Academy of Sciences, Birmingham, etc., gathering domestic elites in the fields of laser SLAM technology and robot motion algorithms, with solid technical background and skills: mobile robots As the core, realizing the application of laser SLAM technology in the field of industrial logistics is also the sincere appeal of our technical team.

From the perspective of the external environment, most domestic AGV companies still use the second-generation robot navigation technology represented by QR codes. With the upgrading of consumption and the in-depth development of industrial automation, traditional AGVs are becoming more It is increasingly difficult to meet the needs of enterprises. It is mainly reflected in three aspects: customized and diversified product requirements require manufacturing enterprises to have higher flexibility, while traditional technologies require physical facilities such as QR codes to be laid in the production environment, and the later adjustment and maintenance costs are high and time-consuming and labor-intensive; The transformation from Made in China to Made in China requires more sophisticated production processes and processes to be supported by mobile robots with higher navigation and positioning accuracy; under the trend of industrial interconnection, enterprises must not only realize automation, but also realize informatization. This requires mobile robot suppliers not only to have high-quality hardware R&D capabilities, but also to have intelligent software and system development capabilities. In this context, STANDER Robotics has achieved full coverage of independent research and development from the underlying positioning and navigation algorithms, motion control to software and systems at the product level; at the same time, combined with massive project experience, based on the actual needs of customers, creatively proposed industrial flexibility Logistics Solutions.

CEConline: How does this management practice relate to your company's corporate strategy or your long-term future plan?

Wang Yongkun: Since its establishment, Stander Robotics has been driven by technological innovation. Compared with the important indicators of enterprise operation and development such as enterprise scale and revenue growth, the soft power of technology research and development truly determines the height of future growth of the enterprise. and depth. The needs of customers are changing, and new processes and technologies are innovating. Only by focusing on independent research and development and innovation can we continue to provide customers with stable and efficient solutions and maximize customer value.

At the same time, mobile robots and even the industrial automation industry have also maintained rapid development, and STANDER robots have now reached a leading position in the industry. And we also know that only by insisting on independent research and development and innovation to achieve continuous leadership - taking technological innovation as the moat of the enterprise, and relying on project precipitation and actual needs for development, this is the concept that STANDER Robotics has always practiced.

CEConline: What measures has your company taken to promote the implementation of this management practice? What obstacles did you encounter in the process of advancing, and how did you solve them?

Wang Yongkun: At present, STANDER robots have reserved a large number of successful cases in 3C electronics, automobiles, new energy, semiconductors, medical and other industries. Germany continues to make efforts in new product research and development and technological upgrading: horizontally increasing product types to meet the needs of automated handling in different industries; vertically digging into production process difficulties and pain points to provide customized products and services.

At the same time, it has strengthened enterprise intellectual property management and system construction, and has applied for 181 patents in total, including 81 invention patents. It is one of the laser SLAM navigation mobile robot companies that has applied for the most invention patents in China. In November this year, it was selected as Guangdong Province Intellectual Property Demonstration Enterprise.

Focusing on independent research and development and innovation, corresponding to the massive investment of capital and manpower, this is no easy task for a start-up company. At present, the R&D team of Stander Robots accounts for more than 75%, of which 33% are doctors and 60% are postgraduates, laying the foundation for product development and iterative upgrades. With its solid technology and products, as well as the high-quality performance of enterprise operations, Stander Robotics has also been affirmed and favored by the capital market: In July this year, we won the B round of financing led by Lightspeed China and Source Code Capital, with a financing scale of 1 billion RMB.

CEConline: Up to now, what positive impact has this management practice brought to your company's business development, especially in terms of performance, and what achievements have you achieved?

Wang Yongkun: Focus on independent research and development and innovation, on the one hand, let Stander Robot lead the peers in product differentiation and customer response, the products are closer to the project needs, the operation is more stable and safe, and the reputation and brand of the company are The foundation has been established; on the other hand, the high degree of self-research of products and technologies has also enabled us to achieve more lean and controllable cost management. At the performance level, high-quality products and services will surely gain the trust of customers: In 2019, the sales of Stander Robots reached 85 million yuan, which is expected to reach 100 million yuan this year, and the repurchase rate of core customers is close to 99%.

CEConline: What is the focus of your company's management optimization and upgrading in the next stage? Faced with the current complex economic situation at home and abroad, how will your company respond?

Wang Yongkun: The products and technologies are already mature, and the industry case experience is quite rich. In the next stage, STANDER Robotics will increase investment in the brand and the market to expand the scale effect and introduce the laser SLAM navigation mobile robot into the More manufacturing enterprises will empower the industry and even the industry's flexible industrial logistics upgrade.

The changes in the economic situation make enterprises face more uncertainties from the outside, and at the same time face diversified management requirements, which are mainly reflected in: the uncertainty of the capital market, the instability of the supply and demand relationship , and the complexity of growing and operating a business at scale. For Stander, it insists on independent research and development and innovation internally, ensures the stability and reliability of products and technologies, and helps the continuous improvement of the professional strength of the team; Robots as the core to realize the construction of industrial interconnection platform is the key for enterprises to achieve stable development while growing rapidly.

Reviewed by experts

Wang Sai

Partner of Kotler Consulting (KMG), well-known growth strategy expert

In independent research and development The investment and focus of innovation and innovation have brought strong advantages to STANDER Robotics, which has better hit the focus of enterprise customers. In the future development, to achieve stable and high-speed growth, the company needs to think about how to sustainably expand its own advantages and constantly discover new growth points.

Wang Shaokai

Hejun Consulting Senior Partner, Director of Group Strategy and Group Management and Control Research Center

The wave of industrial Internet is in the ascendant, and is comprehensively promoting mankind to the fourth sub-industrial revolution. One of the foundations of the Industrial Internet is the Industrial Internet. In the future, intelligent, unmanned and highly flexible will become the main features of the manufacturing process. Stander has undoubtedly accurately grasped this important trend, and firmly grasped independent research and development and innovation. This is the lifeblood of victory, which will become the key driving force for its rapid growth.

Xie Zhaohui

Founder of Zhixue Consulting, Founder of Balanced Scorecard, China Partner

Standard Robots has an in-depth insight into the "diversity and customization" of the market Demand, the trend of "intelligence and digital intelligence" in the industry, relying on a strong technical background and the accumulation of successful cases in multiple industries, continuous technological innovation, iteration and evolution, provide complete solutions for industrial-grade mobile robots, and create the core competition of "independent research and development and innovation" Power is a successful example of China's new generation of entrepreneurs whose genes are "independent technology".

Yang Bin

Analysys founder and co-founder of Analysys Digital

Stand Robot uses its biggest advantage "independent research and development and innovation", Today's achievements prove that soft power determines the height and depth of future growth of technology companies. STANDER Robotics is committed to the field of innovation and research and development, and regards research and development capabilities as the core of enterprise development. It has achieved continuous delivery of stable and efficient solutions to customers and maximized customer value.

And CEO Wang Yongkun, as a young entrepreneur whose strength should not be underestimated, has unlimited potential and is full of possibilities. Stander's brilliant achievements today are closely related to Wang Yongkun and his team. Stander Robot has always promoted industrial optimization and upgrading with independence and innovation, and created new advantages for development, which is worthy of reference by Chinese enterprises.

Ye Xiaosong

President of Xiamen Economic Management Consulting Association, founder of Hill Consulting, founder & Chairman of India Consulting Group

I. From China From manufacturing to intelligent manufacturing in China, STANDER Robotics (Shenzhen) Co., Ltd. has found its own value positioning and forged ahead on the road of growth;

Second, focus on independent research and development and innovation, on the one hand, let STANDER Robots are ahead of their peers in product differentiation and customer response. On the other hand, the highly self-developed products and technologies have also achieved leaner and more controllable cost management, which is a necessary guarantee to help corporate customers realize industrial informatization and automation under the premise of lighter asset investment;

Three. In the future, the company will establish more successful cases in various industrial fields and expand the market by industry, which will usher in the rapid development of the company.