Successful cases of corporate culture construction

The advantage of low price made in China is gradually lost. How will Chinese suppliers seek survival and development? How to formulate an effective promotion strategy? How to make the order profitable, where is the future development direction of export enterprises? Mr. Wang Xiandao, general manager of Jie Graphics Production Co., Ltd., gave a keynote speech at the Shanghai Station of "Zhisheng Future Export Forum", and shared his insights on dealing with changes in foreign trade.

Shanghai Tongjie Graphics Production Co., Ltd. was established in 2000 , the company successfully served the Olympic venues (Shanghai Division) World Expo in 2008 and 2010. Tongjie passed the ISO9001:2008 quality system certification in 2008, and successively formed strategic cooperation with well-known brand suppliers such as 3M and Avery , adopts the international ICC color standard management standard. Shanghai Tongjie has 7 branches at the end of 2011, with more than 320 employees.

Wang Xiandao: Our company's core competitive advantage, first of all I think that in the company's management, we It is more about the difference from competitors, to find out our differentiation, and we meet the needs of customers. Because our industry requires efficiency, which is very critical, if your efficiency is not enough, then the customer promotion plan may be Delayed because of your product. Our company's production capacity and quality assurance mainly rely on our strong management and machines. Our machines are the best machines in the world. These best machines and the best management team, Only then will our customers buy our products repeatedly, so that our company can gain a decisive advantage in the relatively strong competition.

Now the exchange rate of RMB, including the artificial increase, includes the strength of our competitors. Why these problems are difficult problems , because we think that we are not strong enough, and the root of the strong is to lead your team. The root of the team is yourself, you can't get hot yourself, how can you ask your team to get hot, if you ask your team to get hot When the fire starts, you must burn it. The root of the burning is that you constantly allow them to design a very reasonable program, fight side by side with them, and form a system.

In our company's foreign trade for more than five years, I found that Foreign trade is a relatively boring industry. We have been here for the past few years, and I think the culture of our company has played a central role, and the culture does not mean that you can watch a blockbuster and a good course one day. What we have learned, our daily learning is accumulated bit by bit, and we will use it when we learn a little bit, including our company's previous work is to go to work, I said this is not enough, what should we do? When our employees first came to work in the morning, he His state is wrong. If you want to get his state back, you must design a very reasonable plan. Meet our sharing, encouragement, and even we have a team name in the morning, so that he can find a sense of belonging, so the so-called problems will be solved. It's easy to solve.

Our management by objectives is quite extreme. We have set very clear goals for each salesperson and each supervisor. If the weekly, monthly, quarterly and annual goals are not achieved We must hold high-density meetings, conduct high-density training, and let them find the crux of our problems until the problem is solved, and we will not give up until the problem is solved.

In the process of facing changes in the market, we are more about cultivating our own internal skills. I have no experience in communicating with foreign businessmen, and I don't know English. With such a foreign trade team, I feel Everything starts from people. If you have the ability, I will let you have better income, such as commission, shares, and the company's departmental shares.

I don't know how to communicate with customers, but I know how to communicate with them and let them become masters. The first thing is to find out who is suitable. We screened, how much contribution to the company, how much everyone recognized and voted, if he is suitable to be a sales manager in this field, or the person in charge of a department in the factory, because it has been very successful in our company. Seven departments, these seven departments, in 2011 and 12 years, we are developing at a rate of 100% every year. The price our company pays is only 10% of the shares, and we can do it. At present, after we started in 2012, our requirement for them is that the minimum annual development rate of each department is 15% to 30%. If it is lower than 15% for two years, you are not qualified as a person in charge. We're more of a deal with the source than with the aftermath.

We have been doing company culture for almost six years, and more often we reflect it in the details, our annual annual meeting, travel, including our Lantern Festival party, department party, this is all of us walking together , Express your own problems when you are not working, and hang out together when you are communicating. Chinese people are more introverted, so it is difficult for him to speak out. We let him speak out through play.

Second, in the process of all of us working, our slogans and slogans must be very clear, you are a team, you must have a team name and team song, we let them realize that you are a team, It's just together, and the culture keeps them ingrained. At the same time, the culture of our company is family culture. We want to be like a family. We do not require a company to be like a family, but we absolutely require a team or a department to be like a family. This family must have parents, and parents are their immediate leaders. The company does not interfere with some non-principled things within you, and you solve these problems within yourself. One of the company's biggest cultures is that we never talk about negative issues, business is difficult, we never talk about it, and everything within the company is thriving. All of our divisions are united, and once it's done, you'll get what you'll get, what's your supervisor, and what's in-charge. Our culture is based on this relatively rigid style, plus family culture, that is, military culture plus family culture, it becomes a unique culture of our company, all the activities we have participated in have photos and videos, We will all share it. When we hold an event next time, we will take it out and share again the bits and pieces we have gone through and some of our feelings and friendships, so that everyone will be very happy to do things well.

The core point of our company is to feel our gratitude every morning, our team, our country, and all those who help us and our customers. I found that the Chinese people are very impetuous, including ourselves. We just started working today and want to get 10,000 yuan a month tomorrow. What it is, to what extent you can do it, and how much money you can get, this is very core and critical.