The global economic recovery is imminent, how can small and medium foreign trade enterprises seize the first opportunity?

The OECD (Organization for Economic Co-operation and Development) leading indicator has rebounded for 7 consecutive months, and the global economic policy uncertainty index has dropped significantly. In February, JPMorgan's global manufacturing PMI hit a new high in nearly three years. The economy is improving. In the first quarter of 2017, various good news came one after another, allowing foreign trade companies to see the dawn of global economic recovery. However, in the global trade competition with strong players, exchange rate fluctuations, and imminent trade war, how to start from strategic adjustment, product innovation, effective promotion, etc. What about unlimited business opportunities?

On the afternoon of March 7, representatives of more than 200 foreign trade enterprises in Beijing and Tianjin gathered at the Holiday Inn Beijing Changfeng to participate in the wisdom victory jointly organized by Global Sources and its advanced management media "CEConline" Future Series Exit Forum. In listening, discussing and Q&A, quickly learn the way of enterprise management and operation from foreign trade experts, management experts and industry elites, and gain momentum for the next development.

▲ Outsmarting the future series of export forum scenarios

Grasping the recovery business opportunity to lead the manufacturing in China

According to the 2017 "2017" released by the United Nations at the beginning of the year The World Economic Situation and Prospects report expects a moderate global recovery in 2017-2018. East and South Asia are still the most dynamic regions in the world, but the world economy has not yet escaped the period of slow growth.

Lu Changxian, Director of Global Sources Supplier and Sales Training Department, analyzed the new opportunities and challenges faced by foreign trade companies from macroeconomic and industrial data. According to the latest survey of CEConlines, 77% of foreign trade companies admit that production costs are already the biggest challenge they face. Other challenges include talent shortage, lack of innovation and exchange rate fluctuations. He pointed out, "Global consumer demand is increasingly personalized, innovative products, channels and efficient promotion are the core competencies that Chinese manufacturing enterprises must master in foreign trade in the future."

Global Sources Consumer Electronics Xu Naiqiang, general manager of the industry, pointed out in his speech that the slow recovery of the global economy has emerged this year, among which the US market has recovered rapidly, and the growth of emerging Asian markets has been very bright. The compound annual growth rate of electronic components sales in the Asia-Pacific region will reach 7.4% in 2020. In the future, new products and new applications in VR, smart home, medical care and sports will bring new development opportunities to the electronics industry.

▲ General Manager of Global Sources Consumer Electronics Industry Xu Naiqiang delivered a speech on the spot

In this context, the event will be held at the Hong Kong Expo in April The Global Sources Consumer Electronics Show and Mobile Electronics Show will showcase the latest smartphones, tablets, wearables and accessories in more than 5,000 booths, including the latest innovative products in the industry, the highest quality product design and provide the latest mobile products development trend. It is reported that as the world's largest electronic product procurement exhibition, this exhibition will attract tens of thousands of international high-quality buyers such as BenQ, Best Buy, Fujitsu, Intelbras, LG Electronics, Panasonic, Toshiba and Vodafone to visit, which is a chance for foreign trade enterprises to seize the recovery business opportunity. , leading the rare promotion platform made in China.

Is it enough to participate in the exhibition?

In addition to promoting products and obtaining orders through exhibitions, what other winning tricks do foreign trade companies have?

"Most small and medium-sized enterprises are now facing the problems of relatively single business model, serious product homogeneity and low gross profit margin. How can small and medium-sized enterprises upgrade quickly and effectively to overcome this difficulty? ”

The question from Wang Hui, director of overseas sales of Coslight Lighting, expressed the aspirations of most small and medium-sized manufacturing enterprises. In this regard, Shi Wei, a well-known strategic management expert and partner of Beijing Huaxia Cornerstone Management Consulting Group, pointed out that large enterprises have four strategic transformation modes: re-selecting a sea, re-selecting the destination, re-selecting the route and remodeling the ship. Companies also have lessons to learn. Because SMEs do not have the advantages of capital, resources and talents, their strategies must be more focused and focused in order to find room for survival and development in the segmented market.

▲ Shi Wei, a well-known strategic management expert and partner of Beijing Huaxia Cornerstone Management Consulting Group, answered difficult questions on the spot

Innovation is a familiar topic, and panelists pointed out that if you want to know what capabilities Chinese companies lack, look no further than what the Chinese government is promoting. Although the words were quite joking, they still gave some tips.

Small and medium-sized enterprises generally choose a segmented field for entry, focusing on one point for innovation, and relatively speaking, "small boats can turn around", and their flexibility is better than that of medium and large enterprises. Entrepreneur representatives pointed out that they have completed the stage of "starting from nothing", and the next step to achieve "people have and I am new", the key is to return to the innovation of the product itself, because the final test in the end market is still product.

Talking about the innovation focus of enterprises, the corporate guests who participated in the wisdom sharing have their own unique ideas. Liu Jianhua, general manager of Tianjin Zhongwu Network Technology Co., Ltd., pointed out that to make a smart home, you must find the characteristics of the product and find a way that suits you, in order to make the product unique.

▲ Wisdom sharing session

Liu Yulong, deputy general manager of Beijing Diwen Technology Co., Ltd., believes that the previous model of one imitation, two changes, and three innovations is no longer useful, and many There is no reference for product innovation, so they strive to integrate the advantages of the entire industry chain and provide customized mass production for makers or factories to help customers reduce costs.

Lu Fan, Chairman of Touch View Infinite Technology (Beijing) Co., Ltd., said that the key to product competition is not cost, but innovation and differentiation. Therefore, we must seize the opportunities of artificial intelligence and strive to make products more intelligent.

For many years, Global Sources has been focusing on the B2B field, continuously launching innovative products and services in line with the changes of the times, and insisting on building a bridge of global trade for Chinese suppliers.

This year marks the 25th anniversary of the establishment of "CEConline". It is from the analysis of the development trend of global enterprise management that Global Sources has insight into the shortcomings in management of the vast number of small and medium-sized manufacturing enterprises in China. The "CEConline" all-media platform provides manufacturing entrepreneurs and managers with better online and offline learning opportunities, allowing them to improve their competitiveness through continuous learning.

"Proficient in learning, committed in action, and not afraid of change", this is not only a portrayal of Global Sources' more than 40 years of deep development in global trade, but also a Chinese manufacturing enterprise that grows with Global Sources to outsmart the future. magic weapon.