The new generation has both advantages and disadvantages

At the "Wise & Win Future Export Series Forum" held by Global Sources' management media "CEConline", Mr. Chen Xinxing, Director of Import and Export of Qingdao Huanghai Rubber Co., Ltd., shared his business management methods.

"Smart & Win Future Export Forum" is specially sponsored by UPS, the world's leading logistics and supply chain expert. As a leader and insight in the global logistics and supply chain industry, UPS proposed the concept of "Made in China 2.0 | Made in China", and carried out activities through cooperation with "CEConline", aiming to join hands with Chinese business leaders, Manufacturing enterprises, experts and scholars will have a dialogue on the current situation and future of China's manufacturing industry, share insights, and help China's manufacturing industry achieve a gorgeous transformation from "Made in China" to "Made in China".

Chen Chengxin: Huanghai Tire is now one of the earliest exporters in China's tire industry. Our current key markets are North America, Central and South America, including Australia, the Middle East, and some Latin American countries. All over 140 countries around the world have it. .

I used to do import procurement. I graduated from college and worked here for eight years. Then suddenly in 2012, I said, "You can also take care of export sales", and I took care of it. Today's topic is the new generation. My entire team is a newly recruited college graduate with no work experience, so it is very difficult to lead the team, and there are many confusions, but our performance is very good, let me report to you, 2013 Our overall performance has grown very fast. At that time, we only had less than 20 million US dollars in exports. We started from scratch. In 2014, we achieved 40 million US dollars. By 2015, according to the foundation we laid, we will break through. With an export value of 50 million US dollars, my export accounts for about 50% of the company's sales.

There is an example. I am a client in Pakistan. When this client came, I met with him twice, and I felt that I sold my exclusive agent to him. As soon as he came, I felt that I would like this company. Brings benefits, brings a lot of good ideas, I never thought of putting a logo on the tread of the tire, he gave me this suggestion when we first met, and we were on the tire on the third day. The EOC logo is stamped on the surface, because the tires are stacked flat, and it is dark in the warehouse. I don’t know which factory made them. As a result, after the tires were marked, our tires were immediately upgraded, and he started to do me a month. 600 tires, the second time he came back, he said if he could design some more dynamic decorative lines on the sidewalls, I didn't ask why, and then after half a month, I put our whole tire mold again Pulled it out and changed it back, and then I went to Pakistan and finally understood why. Don't look at the poor road conditions in Pakistan, the coal is dirty, but his truck is decorated like a float. Every time he comes back from the dirty coal, he has to wash the wheel well with water, so he asks your tires to also To be beautiful, it is not required to be practical, but to be beautiful, so this customer is now selling me a container a day, and I can’t supply his goods, so I will increase the price for him. This is a personalized demand. I have a deep understanding. .

About the new generation, it is really difficult to manage, but it also has its advantages:

It is really difficult to bring young people, very difficult to bring in. I have an employee who has been in the company for a year. One day I came back from a meeting and he kicked The door is gone, I don't know what's going on, when I ask it clearly, he is because our tires need to be certified, but the old employee said you have to do it, he said he asked, he understood, it should be done, they The two kept arguing over this issue, but he slammed the door and cried like a mess. What should I do? I have never met a post-90s employee who has such explosive power all of a sudden. I was also blinded. He went home. I didn’t know what to do at the time. Then I drove to his house and I didn’t say anything. It was just in time for lunch. I said that I also like to cook. Let’s cook and eat. If you are tired, you can rest first, and I will go back first.” Since then, the mood has been very good, and now he is my main force. He can account for more than 20% of my sales, which is very good.

I feel that I want to get in touch with the new generation. Just now, Mr. Hu talked about respect and acceptance. I feel deeply. Then there is what I think I should give them. The new generation does things irregularly, and the rules are very poor. President Hu said that it needs to be managed by militarization. It is OK to follow a standard, but what should the new generation do if there are no rules? My idea is to ask them to develop a habit of doing things. Once you get used to it, it's like we eat steamed bread every day. One day you can't stand eating rice. You need to develop a habit, so I just started to manage When selling, suddenly a leader came over and said, "Can this customer release the account?", I said, "Don't ask me this question, you are the one who knows the customer best, I have no decision-making power, you should tell me whether this is polite or not. How to release the account, what I have to do is to decide how long it will be released, and then you have to provide me with technical information, such as his credit status.” It’s all very good now, with China Credit Insurance, I will do it according to the company’s capital operation. This decision, so I think forming a habit should be a better way to lead a team.

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