Youngor: Raw material drive creates industrial transfer

Youngor is a special company in the apparel and textile industry. "Light assets" and "virtual enterprises" are the trends in the clothing industry in recent years, but Youngor has gone against the industry trend and created a super-long vertical industry chain from cotton, hemp and other raw materials to the terminal.

Youngor set foot in the fields of garment fabric printing and dyeing, manufacturing and processing in 2001, integrating the industrial chain upward. In the words of Li Rucheng, the company's chairman, Youngor's "vertical industry chain" is the most fundamental thing. After the integration of textile and clothing, Youngor's fabrics can respond to changes in fashion trends in a timely manner. So as to get a head start.

The confusion of raw materials is the bottleneck of the entire Chinese textile industry. Although my country's fiber processing volume ranks first in the world, there is a huge gap in raw materials. Without pricing power in raw materials, it is impossible to change its own industry status. Driven by such raw materials, Youngor has achieved two important industrial transfers in recent years, namely, setting foot in the cotton spinning industry in Kashgar, Xinjiang and establishing Han Dynasty in Xishuangbanna, Yunnan. Hemp processing factory.

Whoever owns the energy and resources has the right to speak.

In 2005, Xinjiang Youngor Cotton Textile Co., Ltd., registered by Youngor, leased 112,000 spindles (combing) equipment and workshops of the Kashgar Cotton Textile Factory of Xinmian Group. With the injection of process transformation and advanced management mode, the company produced 100 combed yarns after 3 months, which is also the first yarn produced by Youngor.

Xu Zhiwu, general manager of Xinjiang Youngor said: "With the shortage of water and electricity resources, its prices and labor wages have risen sharply, and the production cost in the eastern coastal areas is too high. In this regard, the western region has better conditions. In addition, because Kashgar is a national In an important cotton producing area, whoever owns energy and resources in today's world has the right to speak, and what we are looking for is the cotton resources here. Only if there are no new products that we have, and people have our own advantages, can we always be in an invincible position."

Obviously, occupying resource advantages is a factor that Youngor, who aims to build a vertical industrial chain and draw water upstream, must consider. Compared with occupying traditional cotton spinning resources, the excavation of hemp is more breakthrough.

Hemp, also known as hemp, has not been developed on a large scale due to its drug content, and no one has thought of using it as a clothing fabric. The Youngor Group and the General Logistics Department of the People's Liberation Army jointly developed a new extraction method, which makes hemp not only free of drug ingredients, but also industrialized. At present, Menghai Industrial Park of Youngor Group has become a hemp planting and processing center and a national processing demonstration area.

This year, China's first large-scale hemp fiber processing production line was officially put into operation in Xishuangbanna, Yunnan. Hemp, a traditional economic crop, began to move towards the road of industrialization, and it was also an innovation by Youngor Group to improve Chinese apparel fabrics.

In the Hemp Industrial Park in Menghai County, Xishuangbanna Dai Autonomous Prefecture, Yunnan, the current production line is designed to process 5,000 tons of hemp fiber per year. The first phase of the project can produce 2,000 tons of hemp fiber per year. yuan or more.

According to a research report by the China Hemp Materials Research Center, by 2020, the hemp industry could provide the country with 1 million tons of fiber per year. Replacing cotton with 1 million tons of hemp fiber can greatly improve the product structure and export capacity of China's textile industry. Youngor Group will also get rid of its dependence on traditional fabrics and realize transformation and upgrading.

Li Rucheng has high hopes for hemp, "Hemp is not only a new product that promotes the transformation and upgrading of a single enterprise, but more importantly, it is of great significance to the entire textile industry." Li Rucheng has made a special research. China is the world's largest consumer of textile raw materials. By 2006, China's import dependence on cotton demand has reached 35%. Compared with other textile resources, hemp is a new material that can replace flax imports. . In the global apparel companies, the current "hemp" fabric is exclusively enjoyed by Youngor. Therefore, the logical conclusion is that the development of clothing based on this fabric will inherently have high added value and exclusive competitive advantage.

Relying mainly on local people is the long-term solution

The industrial transfer driven by energy and resources involves resource allocation and personnel integration in different regions, which is naturally quite difficult. Yu Jia from the Preparatory Team of the Youngor Hemp Family confirmed, "There are indeed some problems, but when we did the hemp project, we learned from the experience of cotton spinning in Kashgar, so it was generally smooth."

The establishment of hemp in Xishuangbanna Youngor's headquarters sent excellent technical and management personnel to the processing plant. When they first arrived, they were a little uncomfortable with the local climate and culture, but because they were well prepared, the process of overcoming them went smoothly. "However, the factory is in Banna, which is a relatively remote mountainous area. It is difficult to recruit talents and technicians..."

The local environment is different from the eastern coast. At the beginning, managers and technicians They are all from outside, but because the environment is not suitable for the local people, it is difficult to look forward to it for a long time. Therefore, relying on local personnel is a long-term solution. Aware of the importance of localization, Youngor not only trains local personnel on the spot, but also sends them to study outside, for example, organizing local employees to go to the spinning mills in Shandong and Anhui for exchange and study. Through these methods, Youngor's talent localization problem is gradually solved. In Youngor's view, the problem of talent ontology is the biggest problem in the process of building factories and production in raw material origins.

Vertical industry chain is the core competitiveness

The reason why Youngor can successfully carry out two raw material-driven industrial transfers is not only that they have successfully solved the talent problem, but also depends on their high degree of control and integration of the vertical industry chain. ability.

In addition to the cultivation and processing of hemp, the fiber processing of hemp is also carried out in Yunnan, and then transported to the spinning mill in Ningbo for spinning. Wang Qing, head of the Hemp Studio, who is also a member of the Hemp Family's preparatory team, said, "This vertical industrial operation model ranges from the most sourced fiber planting, fiber processing, to spinning, fabric manufacturing, design, production, and sales. , all of which are Youngor's internal enterprises, which are in our own hands. At the same time, we have established a rigorous management and assessment system, and we control and assess ourselves. So that remote management and coordination can also be carried out smoothly. At the same time, the quality of Youngor's clothing products is firmly controlled from every link."

Shi Dongming, chairman of Hanma Investment Holdings Co., Ltd., said, "Now the hemp processing plant is in trial In the production period, we can basically achieve the expected goal in the first phase in 10 years. By 2013, our second phase plan can be realized, and a new face will appear in our traditional clothing field."

The next 5 years , Youngor Group will join hands with Hemp Investment Holding Co., Ltd., on the basis of establishing 5-8 raw material bases and production bases, and then launch a batch of high-value-added and high-tech products, bringing hemp fiber into cotton, cotton, Mainstream products of wool and silk. According to the hemp industry development plan, it is expected that by 2020, Youngor and the hemp company will also establish 6 planting bases nationwide.

Youngor's hemp products were introduced to the civilian market on January 8 this year, and the sales of the two existing stores were 6.88 million yuan within half a year. "This is a number that everyone is very satisfied with." Wang Qing said.

"The hemp industry has great potential. If it grows bigger, it can reach a market size of hundreds of billions of yuan." Li Rucheng is very confident in the market potential of hemp.

Youngor's raw material-driven transfer stems from its vertical industry chain strategy, which has always been controversial in the industry. As a result, Zheng Yonggang, president of Shanshan Group, said half-jokingly that Younger should also raise sheep and cultivate high-quality wool. But Li Rucheng believes that the vertical industry chain is an important core competitiveness of Youngor's clothing sector.

Li Rucheng believes that the vertical industry chain is an important core competitiveness of Youngor's apparel sector.

Youngor Group's Menghai Industrial Park has become a hemp planting and processing center and a national processing demonstration area.