Innovate from the small

"Clothes are two sleeves and one body. How to combine with high technology? How to innovate?" At the forum", many entrepreneurs expressed their confusion about innovation in traditional industries. Entrepreneurs also have some concerns about innovation: innovation requires a lot of capital investment. If new products fail and cannot be accepted by the market, it will have a great impact on the capital chain of enterprises; in addition, because traditional industries were not connected to high-tech industries before. , Some entrepreneurs lack innovation experience, do not know the direction of research and development, and do not know where to start innovation.

Management guru Peter Drucker said: "Effective innovation starts with the small. They are not big, they are just trying to do one specific thing." Start small and slowly Accumulate innovative experience, and finally make a leap from quantitative change to qualitative change. Several companies in Xiamen that are trying to innovate agree with this concept, and they are moving towards the road of innovation step by step.

Product design innovation driven by the C-side

"Current product design and innovation can be more targeted and more in line with customer needs." Xiamen Hailun Engineering Zhang Qiaohua, general manager of the Trading Co., Ltd. said, "The purchase of mobile Internet has exceeded 60%, and enterprises can get a lot of information and data feedback from consumers to help design and innovate products." She suggested that enterprises should really stand on the C side Think about product innovation from the perspective of customers, learn to accept the opinions and suggestions of consumers, and be brave in trial and error; do not be too detailed in the requirements for new products, so as to speed up innovation and keep up with changes in the market; be focused, not greedy, If you make the product to the extreme, if you make too many products, it will slow down and drag down the pace of innovation.

Wu Chaozhan, general manager of Xiamen Xinhong Rainwear Co., Ltd., believes that innovation is more about bringing convenience to users. He proposed a more detailed plan to collect customer feedback: every time a product is made for a different customer, there will be a little leftover. For example, if the customer wants 10,000 pieces, there will be 5 more pieces in the end. The cost of these 5 pieces is almost zero, the materials are left over, and the workers can easily do it. Enterprises can put these products on the sales platform, give customers a trial. Then collect feedback and opinions. In this way, the cost of innovation is also saved.

Innovate in stages and step by step

There are many directions, methods and means of innovation. Management consulting expert Li Xuejun suggests that enterprises should tailor-made according to the stage and situation of the enterprise. Customize your own innovation strategy. Enterprises in the labor-intensive stage must first do a good job in the management innovation of the production site, and then gradually increase the degree of production automation.

The management innovation of the production site is mainly to improve the production efficiency. A well-managed production site can improve the work efficiency of employees and the quality of products, and help companies get more orders. "Lenovo started lean production in 2002. Originally there were 1,500 people in the factory, but now there are only 3 or 400 people. The output is similar to before, and the current per capita labor productivity is at least three times that of the time." Li Xuejun said.

When an enterprise is innovating, the investment in production equipment must also make different plans according to the situation. For example, some small and medium-sized enterprises, including many large enterprises, spend very expensive prices to buy very advanced intelligent equipment, but many functions cannot be used, or the equipment cannot be repaired if it is broken, and ultimately it is not fully utilized, resulting in a lot of waste. Therefore, the technological innovation of the enterprise should match the management level and staff level of the enterprise.

Wu Chaozhan cooperates with machine equipment manufacturers in the industry and participates in the research and development and production of equipment when doing enterprise production automation. Cooperating with equipment suppliers to develop equipment, or even making machines by yourself, not only saves costs, but also can get more suitable equipment.

The technological innovation of Xiamen Aolifei Bags Co., Ltd. also started from a small step: a new factory was opened, with new technology and process, completely separate from the original factory. "Because the old workers are resistant and can't accept new adjustments quickly, I found a new place and recruited a group of new people to improve efficiency. The results are not bad so far." General Manager Lai Guangzhou said.

Innovation or change of an enterprise must be done according to its own situation and when. If you go too far, it may be a waste, or even pay some extra costs; if you can't catch up and do it slowly, it may affect the development of the enterprise. Innovation does not matter whether it is big or small. Whether an enterprise has made a major invention or only changed a small production process, these are all innovations, and this is also the source of the company's competitiveness.