Market Situation of Chinese Toys in Poland and Relevant Suggestions

Poland is one of the most populous countries in Central and Eastern Europe, with 7 million consumers of various toys under the age of 14, accounting for the total 18% of the population. The average annual sales of the Polish toy market is about 280 million US dollars, of which imported toys account for more than 50%. In general, Poland's toy imports are greater than its exports. In 2003, Poland's toy exports were 580 billion US dollars, a year-on-year increase of 7.4%, accounting for 0.1% of its foreign trade exports, mainly exported to Germany, Belgium and the United Kingdom. In 2003, Poland's toy imports were 150 million The US dollar increased by 4.8% year-on-year, accounting for 0.2% of its foreign trade imports, mainly from China, Hungary and Italy and other countries. Among them, China has always been the largest importer of Polish toys.

In recent years, my country's toy exports to Poland have grown rapidly. According to statistics from the Polish Central Bureau of Statistics, in 2003, Poland imported a total of 150 million US dollars of various toys (customs code 9501-9503), of which toys imported from China (customs code 9501-9503) were 99.25 million US dollars, accounting for 66% of the total import of Polish toys. %. Among them, toys with the customs code of 9503 were listed as the 30th largest imported product from China in 2003 by Poland. In the first two quarters of 2004, Poland imported various toys (customs code 9501-9503) of US$66.53 million, of which US$38.18 million was imported from China, accounting for 57% of the total import of Polish toys. In 2004, my country's toys will maintain a relatively high market share in Poland's toy imports.

In 2003, Poland's imports of toys from my country amounted to USD 2.47 million for baby carriages and doll cars (HS9501), accounting for 45% of the total imports; 87% of imports; electric trains, stuffed animals, intellectual toy animals and other power toys (HS9503) 77.97 million US dollars, accounting for 59% of this category of imports. The situation in the first two quarters of 2004 was as follows: baby carriages and doll cars were US$ 1.72 million, accounting for 59% of the imports; dolls were US$ 4.42 million, accounting for 74.34%; electric trains, stuffed animals, intellectual toy animals and other Power toys are 32.03 million US dollars, accounting for 55.5%. Relatively speaking, dolls have always been my top exporter of toys to Poland, followed by stuffed animals, intellectual toy animals and other power toys. Baby carriages and doll cars have also maintained a market share of nearly 50% of this type of toys in Poland.

In addition, during our visit to various toy exhibitions in Poland, we found that many toys were re-exported to Poland from Germany, the Netherlands and other countries, such as plush toys and plastic toys, all of which were marked by some Western European companies , but the country of origin is actually in China, and it is OEM. These toys are loved by Polish consumers due to their innovative design and good promotion.

2. Poland's regulations on import and safety of toys

It is understood that Poland has no special regulations on imported toys. As long as they meet the EU technical and safety standards, they are regarded as qualified products and allowed to be imported. Poland's import restrictions on Chinese toys are basically the same as the EU's, and some new EU restrictions on Chinese toys will also automatically apply to Poland. For example, the EU prohibits the use of DBP, BBP, DEHP and other 3 phthalic acid compounds in toys and children's products to prevent these substances from posing a threat to children's health; In children's products, the use of three phthalic acid compounds such as DINP, DIDP, and DNOP is prohibited at the same time. In addition, some of the EU's consumer warnings on Chinese toys will also be adopted by Poland, such as the EU's consumer warning on colored ball toys with elastic ropes originating in China; Consumer warnings, etc.

3. Relevant Suggestions for Chinese Enterprises

From the perspective of the composition of the Polish toy market in recent years, Chinese toys have always had a relatively high market share in Poland, especially the stuffed animals, plastic construction toys and movable toys in my country. The other model toys have a good market foundation in Poland and are favored by Polish consumers. In the eyes of Polish toy consumers, as long as the concept of toys is mentioned, they will immediately blurt out the word "China". It can be seen that Chinese toys are more popular in Poland. From the purchase information of Polish companies that our business office often receives, there are many Polish companies who want to change the original import channels and try to import toys from China, which undoubtedly provides a good business opportunity for our company to further expand the export of toys to Poland. Said that my country's toys will have a good market prospect in Poland. Our company should continue to expand exports to the Polish toy market on the existing basis, and further increase the market share of my toys in Poland. In addition, while increasing exports to Poland, the Polish market can be used as a base to radiate to neighboring countries to further expand exports to the entire EU countries.

It is worth noting that the EU has imposed stricter restrictions on the safety and technical standards of Chinese toys in recent years, which will greatly affect the export of our toys to Poland. While increasing the export of toys to Poland, our company should pay more attention to the technical and safety issues of the products, further improve and improve the safety and quality of toys, pay close attention to the EU's safety technical standards for toys and the restrictions on Chinese toys, so as to avoid affecting our country. Export of toys.