Promotion at Global Sources is an "investment" not a "cost"

The advantage of low price made in China is gradually lost. How will Chinese suppliers seek survival and development? How to formulate an effective promotion strategy? How to make the order profitable, where is the future development direction of export enterprises? Jiashan Jinchang Mr. Chen Gaobo, General Manager of Electronics Co., Ltd., shared his business management methods at the "Zhisheng Future Export Series Forum" Jiaxing Station.

Chen Gaobo: Our company's foreign trade expansion is from the side of Global Sources Since the cooperation began, we are still enjoying the resources brought to us by Global Sources and the dividends brought by Global Sources.

Our company's main products are communication electronic products, which are mainly sold in the European Union and North America. South area. In this process, in the process of choosing brand promotion, we also received strong support from Global Sources. I also think that Global Sources is an aristocratic platform, which brings us higher customer resources and more Bigger.

I have mentioned a stone on more than one occasion. This stone is worthless if it is submerged in the soil. It may be priceless in an antique store. Global Sources also has subdivisions. Why choose Global Sources? Sources has been doing this all the time? I have also analyzed with our peers during the break. Global Sources may be a noble platform among all our B2B platforms. Different from other B2B platforms, they do some low-cost competition. The most outstanding enterprises and buyers of the world's best products, although its inquiries may not be more than other B2B platforms, one inquiry it brings may be worth your other N inquiries. This is one of the reasons for choosing Global Sources.

Everyone must understand that today's advertising is not for the present, but for the future. Manager Zhu also said just now that the layout three years ago is effective today. We are entrepreneurs To be clear, we invested in Global Sources today, whether we invested 300,000 or 500,000 or 1 million today. This return is a return within a few years. We must have a clear vision and vision. All advertisements, especially this one Channels are not created at the moment.

Global Sources does have this concept, and I hope that all entrepreneurs here, after all, this is a unique channel, don't give up this channel. But it does not mean that every business you need Make six stars or five stars, because not only the positioning of the platform you choose, but also the positioning of your own products must have a direction. You can collect your key words on the website, and a few on the website of Global Sources to make six Stars, five-stars, what class am I in here, choose you to be five-star, six-star, four-star, so as to maximize your investment. This is a point that can be paid attention to.

The second point, Our platform is for big buyers around the world , we understand what those buyers want, including your floor plan design, language promotion, must be in line with what the other party wants. What he wants, what you give. What are we talking about selling? Satisfy the customer's needs and take away the customer's worries. This may really allow customers to rely on you. So when we build this online platform, we need to understand, including our promotional language, including our pictures, including our products, what can we give our customers, and can catch and attract attention.

From the perspective of advertising effect, 35% is the form, which is the effect of the design, and 7% is the effect of the content. After you maintain the customer well, the content may be placed in the front, which attracts the attention of the customer at the beginning. Time from visual, auditory, and then to the content, but after the real maintenance, put the content on it. Just like when we look for an object, the phenomenon judges a person by appearance, and then what we really get is the beauty in his heart. In terms of form, we may need to pay attention to form when we first build a platform. What we really need to do is to train our internal skills well and give customers value.

I chose Global Sources for the same reason, because its competition and channels are different among the entire platform. Therefore, sometimes even though the amount of inquiries is not what I expected, I still mentioned it just now, because I said just now that one inquiry may reach ten people, and maybe it has been shaken, how to do it, etc., but I firmly believe that , Global Sources is a foreign-funded enterprise that has been committed to promoting our Chinese products to the world, and is also a very respectable enterprise. Emotionally, I think it is necessary to support. In terms of effect, the dividends brought to us and the resources brought to us should also be supported. As a customer of Global Sources, because we are now in business, many entrepreneurs also have this mind. They know that in order to achieve their own career, they must achieve the career of my team and the career of my employees. If they achieve it, I will definitely achieve it. It's not about putting people first, the team first, and the ego last. I also sent this sentence to Global Sources. It has its characteristics and advantages. There are many buyer markets and buyer resources overseas. What we want is not how much you lower the price, or more of our customers have entered Global Sources. Platform, what we want is to have more buyers and more inquiries.

Global Sources also has this concept. We do not need to compete with other platforms homogeneously, because in the Chinese market, your advantage is in foreign countries. You have many buyers, and these customers truly recognize us in China. , which increased our volume and allowed us to get more dividends, and the customers at that time came up by themselves. So we hope that Global Sources can focus on buyers in the future, let them put our good products, excellent products, let buyers buy our products, so that we can get more dividends.

Sometimes it is said that choice is important, persistence is more important. We say that today is cruel and tomorrow is more cruel, so we are insisting, this is one. In fact, in the Internet age, everyone may pay more attention to their own marketing channels in the future. In fact, exhibitions, purchasing meetings, including past B2B platforms, are a channel for product promotion that we still insist on and do not give up, but now there are newer things, WeChat, Weibo marketing, and mobile.com also hope that everyone will be better. s concern. Ma Yun made a bet at the meeting that the future era will be the era of online business, and the development of the network is rapid. While adhering to traditional marketing channels, I hope everyone, we are also trying, including that we will do some promotion in small languages, and even entrust foreign websites to translate all our products into local languages, which can be searched by local search engines. to your product. Of course, you can promote some overseas websites by yourself. Don't forget about WeChat in the future, including the mobile network in the future. These channels are all that we need to consider in the strategic layout of our business. In the future, this one may be slow. Slower alternatives to traditional marketing channels prevail.