Are you the right fit for Global Sources Electronics, Indonesia? We're looking for capable, reputable electronics suppliers in these categories:
Consumer Electronics
Home Electronics, Audio, Gaming, Computer Peripherals, EPTs, Car Electronics
Electronic Components
Power Supply, Connectors, Components
Mobile Electronics
Smartphones, Tablets, Wearables, Mobile Accessories, VR/AR
Smart Living
Smart Home, Security Products, Energy-Saving Products
If you’re an exporter of electronic products, there’s never been a better time to get into Indonesia. Labeled a ‘new Asian tiger economy’ by Forbes magazine, the country’s rapid development and changing market landscape is creating a huge range of new and exciting possibilities for business people who are ready to seize them.
1. Indonesia is a high-potential market with a rapidly growing middle class.
Today Indonesia’s middle class, the key market demographic for electronics sales, stands at some 70 million people. That’s already more than the entire population of France, and the number is growing fast. By 2030, the middle class will have grown to 130 million.
2. Strong demand for consumer electronics and mobile electronics.
A large productive population (68% of Indonesians are aged between 15 and 65) means a large consumer base.
In 2017, Indonesian importers spent the most on the following 10 subcategories of electronic products including consumer electronics:
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Phone system devices including smartphones: US$4.8 billion (up 14.7% from 2016)
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Integrated circuits/microassemblies: $1.6 billion (up 5.3%)
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Lower-voltage switches, fuses: $1.1 billion (up 7.1%)
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TV/radio/radar device parts: $1.1 billion (up 30.6%)
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Insulated wire/cable: $970.7 million (up 17%)
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Electric generating sets, converters: $824.1 million (up 120.4%)
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Electrical converters/power units: $690.1 million (up 25.5%)
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Solar power diodes/semi-conductors: $415.1 million (up 11.2%)
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Electrical/optical circuit boards, panels: $410.1 million (down -11.2%)
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Printed circuits: $395.3 million (up 29%)
3. Consumer behavior is modernizing, creating new opportunities for new products and brands to enter the market through more channels.
Consumer confidence is high in Indonesia, thanks in part to its prominent middle class. Surveys show that technology, price and brand are important factors in purchasing electronic products for Indonesian consumers.
Diverse purchase channels exist, many focusing on experience and offering a variety of thriving shopping types for Indonesia’s diverse consumer base, from brand stores to independent retailers, malls, supermarkets and more.
Indonesia is also noted for its fast online retail development. 171 million people, or 64.8% of the total population, were already connected to the internet in 2018, an increase of 10% year on year. Of these some 142 million are mobile, one of the highest percentages of mobile internet usage in the world.
5 key stats
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GDP: US$4.094 trillion (PPP in 2018) – largest economy in ASEAN, GDP increased by 5.2% annually
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Population: 269m – 3.53% of the world, 4th largest after China, India, and the USA.
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Middle class: 70m – middle-class consumer population will reach 130 million by 2030.
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Median age: 29.9 – Indonesia's productive population (15-65yo) is 180 million, accounting for 68% of the population
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World economy ranking #16 – member of the G20
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