Indonesia Market Landscape

If you're an exporter of electronic goods, the time to join Indonesia has never been better. The country's rapid change and growing market environment, marked as a 'modern Asian tiger economy' by Forbes magazine, is generating a vast array of fresh and exciting opportunities for business people who are ready to explore them.

Indonesia is a high-potential market with a rapidly growing middle class.

Middle class Indonesia today, the key demographic market for electronics sales, stands at about 70 million people. This is already more than France's entire population and the number is increasingly rising. The middle class will have risen to 130 million by 2030.

Strong demand for consumer electronics and mobile electronics.

A large productive population (68% of Indonesians are aged between 15 and 65) means a large consumer base
In 2017, Indonesian importers spent the most on the following 10 subcategories of electronic products including consumer electronics:
• Phone system devices including smartphones: US$4.8 billion (up 14.7% from 2016)
• Integrated circuits/microassemblies: $1.6 billion (up 5.3%)
• Lower-voltage switches, fuses: $1.1 billion (up 7.1%)
• TV/radio/radar device parts: $1.1 billion (up 30.6%)
• Insulated wire/cable: $970.7 million (up 17%)
• Electric generating sets, converters: $824.1 million (up 120.4%)
• Electrical converters/power units: $690.1 million (up 25.5%)
• Solar power diodes/semi-conductors: $415.1 million (up 11.2%)
• Electrical/optical circuit boards, panels: $410.1 million (down -11.2%)
• Printed circuits: $395.3 million (up 29%)

Consumer behavior is modernizing, providing more channels for new products and brands to hit the market.